Dune 2 is off to a strong start at the box office and audience reaction as the film starring Timothée Chalamet and Zendaya has already generated an A CinemaScore and a number of stellar reviews from critics and fans alike.

But the success is also translating at the box office.

According to the Hollywood Reporter, the film posted an opening day gross of $32.1 million at Friday’s North American box office, including $12 million in previews, which puts it on course to land in the $72 million to $75 million range at least, which is more than double what the first film generated – $40 million.

Dune 2 is also debuting in 71 markets overseas this weekend and is expected to thrive in those markets as well.

The film also stars Austin Butler, Florence Pugh, Christopher Walken, Rebecca Ferguson, Javier Bardem, Josh Brolin, Stellan Skarsgard, Dave Bautista and Charlotte Rampling.

A report derived from communities on Reddit is breaking down the fanbases of each MLB team to determine which teams have the most spelling errors, and Preply has analyzed and now released those findings.

The study collected and analyzed thousands of comments and posts across 30 subreddits dedicated to all 30 MLB teams to find the following:

• The Los Angeles Dodgers, Toronto Blue Jays and St. Louis Cardinals have the worst-spelling fans.

• Boston Red Sox fans were caught most often misspelling three-plus syllable words.

• “Gaurdians” is the most commonly misspelled word in the Cleveland Guardians subreddit.

• Home run, fan base, and walk-off are the three most commonly misspelled baseball terms.

According to the report, by misspelling words like “their” and “interest,” the Los Angeles Dodgers are the team with the worst spelling fans. Additionally, similar words landed the Toronto Blue Jays in second place positioning.

Here are the Top 10 teams:

1. Los Angeles Dodgers
2. Toronto Blue Jays
3. St. Louis Cardinals
4. Texas Rangers
5. Miami Marlins
6. Arizona Diamondbacks
7. Los Angeles Angels
8. San Diego Padres
9. Cleveland Guardians
10. Chicago Cubs

Top Final 5 teams landing in the rankings are:

25. Milwaukee Brewers

26. Colorado Rockies

27. Washington Nationals

28. Cincinnati Reds

29. Kansas City Royals

30. Atlanta Braves

The study then looked at the MLB fans who frequently misspell baseball terms, with the top 10 of those being:

1. Philadelphia Phillies
2. Seattle Mariners
3. Cleveland Guardians
4. Oakland Athletics
5. Boston Red Sox
6. Los Angeles Angels
7. New York Mets
8. Colorado Rockies
9. Pittsburgh Pirates
10. Miami Marlins

Find out more at Preply.

A recent study shows just how much the influencer marketing industry has grown over the last few years, with agency Matter Communications reporting that 81% of consumers reporting that social media posts from influencers, friends or family members drove interest in an item or service within the past year.

Among the categories of content that played a role in the growth, food and beverage lead the way in terms of interest and converting to action. Not far behind were the categories health and wellness, and beauty and personal care, which supplanted technology, who held the spot back in 2020.

With a number of platforms creating viable pathways for influencer marketing campaigns, 36% of consumers placed YouTube at the top of the list.

Some more interesting takeaways:

• 69% of consumers trust influencers, friends and family over information coming directly from a brand
•  Insider Intelligence projects that advertiser spend on influencers will top $6 billion in the year 2023
• tutorials being most preferred (42%) forms of content
• stories with digestible bits of information is behind that at 35%
• photo or image-based posts with information in the caption is behind that at 33%

In regard to the creators that consumers connected with, familiarity is paramount, as 61% of those surveyed find relatable personalities most appealing, followed by expert personalities (43%), just-for-fun personalities (32%) and aspirational personalities (28%).

However, in an interesting twist preference for celebrity influencers is at a mere 11%, down from 17-22% from the same report back in 2020.

The report certainly illustrates the growing success of influencer marketing, and why we are seeing content creator marketplace as well as influencer marketplace brands pop up in recent years, along with talent agencies specifically geared for content creators