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Amazon’s Twitch Sees Viewership Decline 8% in February

Published

1 year ago

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Twitch

Amazon’s video game streaming platform Twitch reported a 9% decline in viewership during the month of February while hitting 1.64 billion hours watched, according to a new report from StreamElements and Rainmaker.gg.

The most watched games on Twitch are as follows (including watch numbers):

  • League of Legends – 111 million hours
  • Grand Theft Auto V – 89 million hours
  • Valorant – 87 million hours
  • Hogwarts Legacy – 71 million hours
  • Counter-Strike: Global Offensive: Warzone – 54 million hours
  • Apex Legends – 40 million hours
  • Minecraft – 39 million hours
  • Dota 2 – 37 million hours
  • Fortnite – 34 million hours

The Twitch platform reached 1.9 billion hours watched during the month of February 2022, in comparison, so there has been a marked drop in data.

Twitch has been subjected to layoffs across Amazon, with 400 employees losing their jobs as the company cuts back. Couples with the recent departure of Twitch CEO Emmett Shear, it appears Twitch is tightening their belts.

“Under the leadership of Emmett Shear for the past 16 years, Twitch has grown into the dominant platform in the gaming livestreaming space” Gil Hirsch, CEO/Co-founder of StreamElements said of Shear’s departure. “While Twitch remains steady and consistent with enticing viewership numbers, it will be interesting to see if they can generate more upward momentum with the reins now handed off to a new CEO.”

Another example of the pressing financial factors is their recent controversial announcement of a 50/50 split with streamers, one that was not well received. However, given that millions of streamers stream on Twitch, with the majority not bringing any revenue of ROI to the platform, it was only a matter of time before the company started repositioning to be able to stay afloat.

Whether this indicates the start of the fall of Twitch remains to be seen, and it appears unlikely anytime soon give then backing of Amazon, but these numbers plus the recent chain of events certainly signal to down times for the mammoth streaming platform.

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Study Shows 81% of Consumers Embraced Influencer Marketing In Past Year

Published

1 year ago

on

March 22, 2023

By

ThesisGoon article

A recent study shows just how much the influencer marketing industry has grown over the last few years, with agency Matter Communications reporting that 81% of consumers reporting that social media posts from influencers, friends or family members drove interest in an item or service within the past year.

Among the categories of content that played a role in the growth, food and beverage lead the way in terms of interest and converting to action. Not far behind were the categories health and wellness, and beauty and personal care, which supplanted technology, who held the spot back in 2020.

With a number of platforms creating viable pathways for influencer marketing campaigns, 36% of consumers placed YouTube at the top of the list.

Some more interesting takeaways:

  • 69% of consumers trust influencers, friends and family over information coming directly from a brand
  •  Insider Intelligence projects that advertiser spend on influencers will top $6 billion in the year 2023
  • tutorials being most preferred (42%) forms of content
  • stories with digestible bits of information is behind that at 35%
  • photo or image-based posts with information in the caption is behind that at 33%

In regard to the creators that consumers connected with, familiarity is paramount, as 61% of those surveyed find relatable personalities most appealing, followed by expert personalities (43%), just-for-fun personalities (32%) and aspirational personalities (28%).

However, in an interesting twist preference for celebrity influencers is at a mere 11%, down from 17-22% from the same report back in 2020.

The report certainly illustrates the growing success of influencer marketing, and why we are seeing content creator marketplace as well as influencer marketplace brands pop up in recent years, along with talent agencies specifically geared for content creators

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