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Disney CEO Bob Iger Looking to Overhaul Company’s Film

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Disney CEO Bob Iger is looking to perform a major overhaul of the company’s output of films as the industry continues to deal with a box office drought (mainly due to the strike) and following a rather difficult year for Disney films.

Iger spoke at a conference hosted by Morgan Stanley in San Francisco, California on Tuesday and was asked about what his plans are to turn the film business around, after Iger said that “we’re doing a lot” to turn around Disney’s feature film business it “hit on hard times that needed addressing.”

“You have to kill things you no longer believe in, and that’s not easy in this business, because either you’ve gotten started, you have some sunk costs, or it’s a relationship with either your employees or with the creative community,” Iger said, according to the Hollywood Reporter. “It’s not an easy thing, but you got to make those tough calls. We’ve actually made those tough calls. We’ve not been that public about it, but we’ve killed a few projects already, that we just didn’t feel were strong enough.”

Iger added that he has been “spending a lot of time with the creators, watching these films, giving detailed notes in these films, engaging in a respectful process that results in improvement” and responded to the thinking that there may be some superhero fatigue at play by saying it was “not an accident” that Marvel’s first 33 films generated just under $30 billion at the box office.

“A lot of people think it’s audience fatigue, it’s not audience fatigue. They want great films. And if you build it great, they will come and there are countless examples of that. Some are ours and some are others. Oppenheimer is a perfect example of that. Just a fantastic film,” Iger said. “Focus is really important. We reduced the output of Marvel, both number of films they make, and the number of TV shows, and that really becomes critical, but I feel good about the team. I feel good about the IP we’re making. I talked about a lot of the projects. We look years ahead, really. And it’s iterative.”

“Not only do you look at the films you’re making, you you look at every part of that process, who the directors are, who’s being cast, reading scripts, I personally watch films three to five times with the team and just create a culture of excellence and respect which is really important with the creative community,” Iger continued. “And again, the track record speaks for itself.”

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